Sprite scraps labels from bottles in new trial
Par un écrivain mystérieux
Last updated 24 juillet 2024
![Sprite scraps labels from bottles in new trial](https://marketingweek.imgix.net/content/uploads/2024/01/29124200/sprite-no-label.jpg)
The trial, designed to make recycling simpler, “could contribute to longer-term changes to the way brands communicate with their consumers”, says Coca-Cola Europe marketing vice-president, Javier Meza.
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