How K-pop darlings Blackpink became trendsetters in the luxury industry

Since coming onto the scene in 2016, K-pop group Blackpink has become as well known for its hit songs as its members' fashion sense, making them muses for luxury brands.
Since coming onto the scene in 2016, K-pop group Blackpink has become as well known for its hit songs as its members' fashion sense, making them muses for luxury brands.

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond — Équité

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How Blackpink Became The Biggest K-Pop Girl Band On The Planet

Blackpink, BTS and More K-pop Stars: From Front Rows to Campaigns

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How K-Pop Stars Became Fashion's Biggest Darlings

What to Know About BLACKPINK Members, Who Are Jennie, Lisa, Jisoo and Rosé?