Greenpeace victory - LEGO ends Shell promotion link

Following a 1 million signature Greenpeace petition, LEGO has pledged not to renew a 50-year link with the oil company Shell. The move comes as Shell bids to renew its Arctic drilling in 2015, and following revelations that it is trying to dilute environmental regulation in Arctic waters.

Lego Ends Shell Contract After Greenpeace 'Save the Arctic' Campaign

Lego ends partnership with Shell after Greenpeace pressure campaign

An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell - Inquiries Journal

This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked

Greenpeace: how our campaign ended the Lego-Shell partnership, Voluntary Sector Network

How LEGO got awesome to #SaveTheArctic - Greenpeace USA

Shell's Eco-Friendly Fairy Tale Ends in Canada: Greenpeace Waves Magic Wand – Royal Dutch Shell Plc .com

Greenpeace gets LEGO to dump Shell

Lego drops Shell deal after Greenpeace protests

Lego ends Shell collaboration after Greenpeace protest video goes viral, The Independent

Lego ends marketing deal with Shell after Greenpeace campaign