What Nestlé's attempt to trademark the shape of a KitKat teaches us about design

The concept of “affordances” is used by product designers to capture the sense that an object seems to call for certain kinds of use. A handle affords holding, a button pressing and a KitKat breaking.

Bitter taste to confectionary disputes - Cybersecurity, intellectual property and domain names news

Nestle Can't Trademark the Classic KitKat Shape, Judge Rules

Nestlé left with four-fingered problem in quest for Kit Kat trademark, Nestlé

KitKat makers Nestlé lose British trademark battle

KitKat: Cadbury wins battle against Nestle over shape of four fingered bar

Cadbury and Nestlé's chocolate court battle: give us a break, Comment and Opinion

No Break for Nestlé from the Court of Appeal: Refusal of KITKAT shape mark upheld - UoN Law Blog

Nestle loses latest KitKat legal battle as High Court rules four-finger bar can't be trademarked - Mirror Online

From Toblerone to Kit Kat, why the shape of your chocolate bar matters more than you think

EU won't give KitKat a break, denying Nestle's trademark request - The Globe and Mail

What Nestlé's attempt to trademark the shape of a KitKat teaches us about design

Kit Kat case: Nestle, Mondelez spending years in court fighting over KitKat's shape