Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing
Par un écrivain mystérieux
Last updated 20 juin 2024
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://blog.hubspot.com/hs-fs/hubfs/lego-logo-history-1.jpg?width=548&height=614&name=lego-logo-history-1.jpg)
Learn how this Denmark brand became a household name through its marketing efforts.
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://image.slidesharecdn.com/daxueconsultingslidesharelego-160328034726/85/the-lord-of-lego-competitive-market-of-building-bricks-1-320.jpg?cb=1668780691)
The Lord of LEGO: Competitive Market of Building Bricks
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://image.cnbcfm.com/api/v1/image/105134184-HighRes_LEGO-HOUSE-Waterfall.png?v=1524669492)
Lego: How its marketing strategy made it the world's favorite toy
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://www.planetmedia.com.au/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fgxl82biv%2Fproduction%2F34e4b0a7c5cb962904d8d0ad65d8b530b1d6c682-2917x1438.png%3Fw%3D2440%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
The Toy Industry Giant - Marketing Strategies of LEGO
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://creativereview.imgix.net/content/uploads/2022/07/lego-header.jpg?auto=compress,format&q=60&w=1620&h=1080)
Brick by brick: Behind the scenes at Lego
A Brand Analysis of LEGO
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://static.startuptalky.com/2023/06/Lego-Website-Startuptalky.jpg)
Marketing Strategies of LEGO: Building Bricks of Success
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://stptrans.com/wp-content/uploads/2023/09/LEGO.png)
LEGO: How the toy brand has overcome globalisation challenges
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://static01.nyt.com/images/2015/11/21/business/21BRICKS/21BRICKS-videoSixteenByNine3000-v3.jpg?year=2015&h=1688&w=3000&s=c9c9157dc363cf53297c78c2a8488352c266d3de7b75100e0b61d3c445071147&k=ZQJBKqZ0VN&tw=1)
Lego's Success Leads to Competitors and Spinoffs - The New York Times
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://iposinternational.com/Images/Resources/Articles/image-thumb__2964__ArticleDetailBackground/article-image-website_the-building-blocks-of-the-lego-groups-ip-strategy.jpg)
The Building Blocks of The LEGO Group's IP Strategy — IPOS International
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://www.marketingjournal.org/wp-content/uploads/2018/06/Screen-Shot-2018-06-27-at-5.08.26-PM.png)
A Toy Story: LEGO, Aristotle, and the Business of Play” – Todd Weir
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://www.retailgazette.co.uk/wp-content/uploads/2023/05/Lego-Battersea-power-station-store-scaled.jpg)
Interview: How Lego is building its empire, brick by brick - Retail Gazette
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://static-prod.adweek.com/wp-content/uploads/2023/07/07_COVER_FINAL-857x1024.jpg)
Lego's Julia Goldin Has Mastered Building Brands
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://s.alicdn.com/@sc04/kf/H7ee16dafc8f04e71b25e731525620b99y.jpg_300x300.jpg)
Sentimental, Stunning and Unique lego sets
![Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing](https://business.time.com/wp-content/uploads/sites/2/2012/07/biz_lego_0720.jpg?w=480&h=320&crop=1)
How Lego Rebuilt Its Brand Through Controlled Innovation
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