Hard Rock opens neon, guitar-shaped hotel in Florida

Neon guitars have graced the signs in front of Hard Rock Cafe venues for decades – and now the company has scaled that symbol way, way up. As part of a US$1.5 billion expansion of the Seminole Hard Rock Hotel and Casino in Hollywood, Florida, the world’s first guitar-shaped hotel has now opened, adorned with a huge light screen facade.

Hard Rock Hotel LED Spectacle - Powered by Realmotion™

Does the Hollywood Hard Rock Hotel rock, or is it a one-hit wonder?

Hard Rock opens neon, guitar-shaped hotel in Florida

13,311 Hard Rock Guitar Stock Photos, High-Res Pictures, and Images - Getty Images

hard rock's guitar hotel designed by klai juba wald opens in florida

Photos: Inside the new guitar-shaped Hard Rock hotel and casino in Hollywood, Florida

Hard Rock will open a guitar-shaped hotel in Hollywood, Florida

Does the Hollywood Hard Rock Hotel rock, or is it a one-hit wonder?

Hard Rock Opens Its Guitar-Shaped Hotel In Hollywood