Michel et Augustin Debuts New Packaging

While a majority of my grocery trips are spent in the ice cream and bread aisles, I have to admit that the aisle I want to spend all day in is the check-out aisle—because it’s where all the ooey gooey grab-and-buy goodies live! Basically, I’m a sucker for the impulse buy. Michel et Augustin, however, is making sure all of us spur-of-the-moment shoppers have just as much fun perusing the whole store thanks to its new packaging that’s transforming its once impulse-buy cookie products into full-blown grocery essentials.“People really took to our Cookie Squares—when they found them.

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