MINISO Australia

The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores in Japan which stocked good quality, well designed, and inexpensive products that were mostly manufactured in China. With his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world. MINISO’s original intention was to enable the young generation to enjoy life through high-quality products and services. He wanted customers to have affordable, well-designed, quality products.

Miniso makes Melbourne their Australian Headquarters - Invest Victoria

MINISO Australia

Miniso the latest retailer to disrupt Australian market

Miniso Australia

MINISO Australia

Wing Kin Ben Yip - Miniso Australia

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MINISO Australia

Miniso Australia

MINISO Australia

Grand Opening for Miniso Australia Majura Park Store

MINISO Australia

Now Miniso is crowded with avocado - Miniso Australia