How the Elf on the Shelf tradition started

Chanda Bell, co-author of “The Elf on the Shelf: A Christmas Tradition” book, explains how the iconic myth of Scout Elves reporting back to Santa began.

The Strange And Sweet History Of The Elf On The Shelf

The Strange And Sweet History Of The Elf On The Shelf

Meet the Family Behind 'The Elf on the Shelf' and 13 Million Scout Elves - Forbes Vetted

The Elf on the Shelf: A Christmas Tradition (Blue-Eyed Boy Scout Elf) by JR Company

How Does Elf On The Shelf Work?

When does Elf on the Shelf start and end? Holiday tradition explained

Easy Guide to The Elf on the Shelf® Tradition

Elf on the Shelf Founder on the Brand's Unlikely but Enduring Success - Retail TouchPoints

When Does Elf on the Shelf Start and End?

The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf

The Elf on a Shelf

When does Elf on the Shelf start and end? Holiday tradition explained

Elf on the Shelf A Christmas Tradition - Boy Elf with Blue Eyes - Christmas Elves

When did Elf on the Shelf start and when will they leave for Christmas?

The Elf on the Shelf': How the brand evolved over 17 years