What's Uncle Ben's Rice Called Now? The Popular Brand Is Making Big Changes

Parent company Mars Inc. unveiled the rice brand
Parent company Mars Inc. unveiled the rice brand's new moniker on Wednesday.

Companies remove racial stereotypes from products

How to Make White Rice in the Instant Pot

Why Aunt Jemima, Uncle Ben, and Other Racist Food Mascots Were Rebranded in 2020 - Eater

Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding

London, UK. 19th June, 2020. Uncle Ben's branding featuring an image of a black farmer.Rice Company Uncle Ben's is to change the image of a black farmer, which the brand has used

Aunt Jemima joined by Uncle Ben and Mrs Butterworth in racial review

BEN'S ORIGINAL Converted Brand Enriched Long Grain White Rice, Parboiled Rice, 1 lb Box (Pack of 12) : Everything Else

Uncle Ben's rice says 'now is the right time to evolve the brand

View All Rice Products from Ben's Original™

Uncle Ben's Drops Imagery And Name Steeped In Racial Stereotypes : Updates: The Fight Against Racial Injustice : NPR

In)famous brands that changed their names due to public pressure

Ben's Original™ Whole Grain Brown Rice Boil in Bag Rice, 14 oz - Kroger

Ben's Original—previously Uncle Ben's—debuts new packaging

I bought two rice packets mid rebranding from Uncle Bens to Bens Original : r/mildlyinteresting

Uncle Ben's® Garden Vegetable Ready Rice, 8.8 oz - Ralphs