P&G Acquired First Aid Beauty for an Estimated $250 Million

First Aid Beauty is the latest skin-care brand to become a part of the Procter & Gamble Beauty portolfio, and a new launch is expected in August.
First Aid Beauty is the latest skin-care brand to become a part of the Procter & Gamble Beauty portolfio, and a new launch is expected in August.

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P&G Acquired First Aid Beauty for an Estimated $250 Million

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A multi-action, youth restoring eye cream. The rich, soothing formulation delivers 5 benefits in one by helping to smooth, brighten, hydrate, correct & protect the delicate eye area. 5 in 1 Eye Cream is packed with active ingredients that help to keep the eye area looking youthful and radiant. Homeostatine, a complex of two natural ingredients, along with Advanced Peptides help improve the appearance of lines and wrinkles.

First Aid Beauty 5 in 1 Eye Cream 0.5oz

P&G skincare brand rumoured to exit Chinese market after 2 years

P&G Acquires First Aid Beauty